Cost-effectiveness analysis, internet traffic analysis, and meta-analysis are the cornerstones of optimization-based SEO. These related quantitative methods have become essential tools in the formulation of company strategy based on the synthesis of evidence. All three methods are taught with increasing frequency in marketing education and internet webmasters policy courses on advanced level.

These three closely related methods have become even more important for synthesizing research since the search engines makes frequent changes. And they have gained legitimacy as tools for guiding marketing SEO policy.

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